Case Study: How Leads That Work Helped Project Casting Automate Lead Discovery
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Overview
Project Casting is a leading online platform connecting creative professionals with casting opportunities. The company wanted to improve how it sourced and engaged with qualified talent on social media — particularly LinkedIn — where casting calls often go unnoticed or attract mismatched applicants.
Challenge
Project Casting’s team faced three main challenges:
Manual Talent Search: Finding candidates that fit specific criteria took hours.
Low Engagement Rates: Posts on social media often failed to reach the right audience at the right time.
Slow Response Times: Coordinating communication with interested applicants manually caused delays.
Solution
Using LeadsThatWork.ai, Project Casting automated its lead (company) discovery and outreach workflow:
AI Lead Matching: The platform analyzed LinkedIn activity to identify leads that showing intent signals — such as job hunting, portfolio sharing, or responding to casting posts.
Personalized Messaging: LeadsThatWork generated AI-crafted, context-aware messages to engage prospects instantly.
Campaign Automation: Outreach campaigns were launched automatically, allowing the casting team to focus on coordination instead of manual searches.
Results
Overall 1K leads in the first month: Able to reach over 1K leads with comments and engagement.
50% Higher Engagement: Personalized outreach led to more meaningful responses.
Real-Time Lead Alerts: The team was notified when potential candidates engaged with similar casting opportunities.
Improved Conversion: Project Casting filled urgent roles (like the Kolkata Elite Performer call) significantly faster.
Outcome
With LeadsThatWork.ai, Project Casting transformed its recruitment workflow — shifting from manual lead hunting to AI-powered talent acquisition.
The platform’s automation, precision, and social intelligence enabled scalable growth and a more efficient casting process.
Conclusion
LeadsThatWork.ai helped Project Casting streamline its talent acquisition pipeline by replacing manual searches with AI-driven lead generation and engagement. The result was a faster, smarter, and more scalable casting process.