What Is ‘Leads That Work’? How AI Is Revolutionizing B2B Lead Generation

Still scraping LinkedIn and cold messaging strangers? There’s a better way.

Sales teams are overwhelmed, SDRs are burning out, and inboxes are flooded with generic outreach. The problem? Outbound is broken—not because it’s outdated, but because it's inefficient, impersonal, and mistimed.

Leads That Work is a next-generation lead generation platform that helps B2B companies identify high-intent, high-fit prospects—in real time—using the power of AI + social listening.

In this post, we’ll walk you through exactly how it works—and how it can transform the way you scale your outbound.

The Problem with Traditional Outbound

Old-school outbound relies on:

• Scraping giant lead lists

• Guessing who’s a fit

• Sending cold, one-size-fits-all messages

The result? Low reply rates, missed timing, and wasted hours.

That’s where Leads That Work steps in.

How ‘Leads That Work’ Fixes It

We designed Leads That Work around a simple principle:
Talk to the right person, at the right time, with the right message.

Here’s how it delivers:

🔍 AI-Powered Social Listening

We monitor LinkedIn in real-time to detect trigger events—clues that someone is in a buying cycle:

• Just got promoted

• Hiring for roles you sell to

• Sharing content about a problem you solve

• Mentioning your competitors

Instead of chasing cold leads, you’re engaging with warm, active buyers.

🎯 Laser-Precise ICP Filtering

Don’t waste time on bad-fit leads. Use filters to target your exact Ideal Customer Profile:

• Industry

• Job title

• Company size

• Geography

• Engagement signals

Want Heads of Marketing at Series A SaaS companies who recently commented on a competitor's post? We can surface them in seconds.

✍️ Hyper-Personalized Outreach (at Scale)

Our platform writes context-aware messages for each lead using AI, so every InMail or email feels tailor-made—without the manual work.

No more:

“Just reaching out to connect...”

Instead:

“Congrats on your new role at [Company Name]! Saw you’re expanding your content team—curious if you’re exploring tools to streamline lead flow?”

📊 Seamless CRM Integration + Performance Analytics

Push leads directly into your CRM. Track what’s working. Optimize your messaging, targeting, and timing with data that actually matters.

Results That Speak for Themselves

Sales teams using Leads That Work have seen:

• 🚀 2x higher reply rates

• ⏱️ 40% reduction in manual prospecting time

• 📈 30% increase in meetings booked within 30 days

Ready to Start Finding Leads That Actually Work?

No more guessing. No more grinding. Just verified, intent-rich leads delivered straight to your funnel.

👉 Start Your Free Trial today!

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