Trigger Events 101: How to Know When Your Prospects Are Ready to Buy
Not all leads are created equal. Some are just browsing. Others are actively looking for a solution—but only for a short window of time. The secret to higher reply rates and faster conversions? Reaching out at the right moment.
Build a Better ICP: The Secret to Scaling Outbound with Precision
Too many sales teams spend hours reaching out to leads that will never convert. Why? Because they’re not targeting the right people. When your Ideal Customer Profile (ICP) is off, everything downstream suffers—reply rates, meeting volume, and ultimately revenue.